100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz
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100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz
· NATURALLY BOOST YOUR LASHES - Our lush lengthening eye wand is colored with the world's first globally patented fruit pigmented technology infused with luscious oil from passion fruit, to smoothly coat each lash without clumps or flakes. · AMAZING VOLUMPTIOUS PEEPERS - Moisturizes and volumizes while it dramatically coats with Maracuja oil rich in linoleic acid; natural pigments and caffeine from black tea, coffee and cocoa powder provide max stay and fade-proof length. · LEAF TO LASH, JUST THE GOOD STUFF - We left out the harsh stuff to let your eyes thrive with clean nourishing ingredients, conditioning Pro-vitamin B5, vitamin E, and lash-thickening seaweed to enhance volume and promote healthy hair growth. · GIVE YOUR LASHES SOME LOVE - Buildable deep denim blue color packed with antioxidants and nutrients delivering perfect water resistant cover and feathery, natural looking volume for women or men. · BEAUTY DOESN'T GET ANY CLEANER - You don't have to choose health or beauty, have both. With well-researched healthy, natural, and organic ingredients and strict purity standards, we bring cruelty-free, ethically sourced products without harsh toxic chemicals, heavy metals, fragrances, or dyes. Gluten-free, vegan, and Made in the USA.
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Your everyday mascara for effortless length and definition. Water-resistant formula with pitch black pigments instantly defines, lengthens and separates lashes.
A double-curved brush with 312 bristles that evenly coats and separates each lash, for a naturally lengthened and defined look.
Featherlight, buildable formula that delivers long-lasting wear without feeling heavy.
Infused with peach leaf extract and castor oil to nourish and condition lashes.
Define & Lengthen Mascara is free from parabens, sulphates, phthalates, talc and gluten.
Vampires&SkullsReviewed in the United States on February 8, 2025
For about five years now, I've been suffering from dry eyes. It has affected my quality of life because it not only makes my eyes extremely tired and irritated all the time but I was also getting ulcers on my cornea. A nightmare for sure. What does this have to do with mascara? A lot. I have worn mascara about 99.99 percent of my life from age 14 to present day somewhere in the 40s (ha ha). I never had an issue until my eyes became chronically dry. As a result, I have tried and researched MANY mascaras. I've spent so much on eye products, it's mind (and eye boggling pun intended) just to find that right one that wouldn't irritate my eyes. Specifically, I purchased most of my mascaras from Sephora, several from Amazon, and even tried Etsy. I always checked labels to make sure I was only getting the best, least questionable ingredients. Unfortunately, they all failed. I am consciously optimistic, but so far, this 100% Mascara in blackberry has been fantastic. My eyes are feeling more normal and definitely not as tired as when I wore other mascaras. And yes, I have to wear mascara to feel "normal." I know, I know, but we all have our insecurities lol. Mind you, I have an entire, elaborate routine I have to do each day to maintain a semblance of normalcy in my eyes. But this mascara has been a LIFE SAVER for me!! In terms of wear, I love it. The brush is fluffy, the mascara itself smells amazing, it adds a dark natural length to my eyelashes and stays put all day. This mascara will give a beautiful, natural look to your lashes. It's not for those seeking a dramatic look. Regardless, I HIGHLY recommend this mascara for anyone suffering from dry eye. Even if I were miraculously cured, I would still continue to use this mascara. Six stars!!
NightTararsReviewed in the United States on January 24, 2025
The absolute best natural mascara. I buy again and again and again. Smells like chocolate, yum. It’s dark brown and looks great. Goes on well. It is not waterproof but I don’t want or need it to be. I’m allergic to so much but not this. Mascara is my favorite makeup, and now I’m not running around with itchy watery eyes or breaking out in hives. Highly highly recommend!!!!
Danielle PReviewed in the United States on December 6, 2016
I have tried many brands of makeup, but none worked because they all would make my eyes break out in a rash as an allergic reaction. I figured to go with something with less chemicals in it just to be safe while still wearing makeup, and this feels great on my face. I've been using this for my mascara for about 5 months now, and I have not had any allergic or adverse reaction to this product. I'd say this product is safe for sensitive skin and eyes. Also, it smells like fruit! Yummy! Works great, doesn't clump too much on the lashes, and is a nice black color. It goes on somewhat lightly so you might have to put on multiple layers of mascara to get desired affect. Overall amazing product.
LoisReviewed in the United States on April 9, 2025
Wanted to love this because it made my lashes so long and thick. However, the next day, I woke up with a rash around my lower eyelid. So I didn't wear it for a couple days, the rash went away, then I tried it again. The rash came back the next day. I used coconut oil to remove the mascara in the evening and did not sleep with the mascara on my lashes. Something doesn't agree with me.
beroccstarReviewed in the United States on April 30, 2016
When I first tried this product I was thrilled by the way it went on so easily and worked miracles on lash length - definitely the best natural lash lengthener I've ever tried, and I've tried quite a few. The brush is straight (not curved as some) but the bristle lengths are designed to create a U curve, which makes catching those little eyelashes in the corners of your eyes an effortless affair. Hooray! But I was then promptly disappointed. I headed out on a long walk and came home to find that I had mascara all over my face - the dreaded panda look. People must have thought I was seriously tired with those black bags under my eyes! I nearly threw it out on the spot. Because throwing it out would be a waste though, I thought I'd keep it and use it around the house and for extra short excursions out. Lucky I did because one day I forgot to apply my usual moisturizer (100% baobab oil) and was thrilled to find that the product actually stayed in place this time. So what I do now is use a non-oil based moisturizer (usually just a toner and a serum of some sort) when I go out. The lengthening effect of this is good enough to make it worth altering my usual routine, which speaks volumes because I actually love my baobab oil. The other thing I like about this is the smell. Usually mascara smells pretty skanky. I've never really consciously noticed the smell but this one made me realise that all my previous mascaras have been quite awful. It's sweet and innocent and very feminine. No idea what it is that creates the smell but it sure beats what I've become accustomed to. Sometimes mascaras cause my eyes to get a slight itch through what I presume must be some kind of irritation. Not with this one. Not so far, that is. So again, it's a very pleasant product to use. This brand in general is a great brand and deserves your support. From the healthy ingredient lists to ecological packaging initiatives, this brand is definitely one to watch. So while I'd love to give this 5 stars, the fact that I have to be mindful not to mix it with oils is the reason for the missing star. That said, I haven't tried any other oils with it so can't comment there. Baobab is the only oil that doesn't cause me to break out, so I'm not so keen to experiment with others.
HanaReviewed in Saudi Arabia on May 31, 2021
It smells like candy and gives nice natural look It stings a little but then it goes away You can wash it off with warm water and that's what I love about it
Rana MaadReviewed in Saudi Arabia on August 9, 2024
While this brand has many good reviews as well as this specific mascara being a clean product without the addition of toxins that usually come in a mascara bottle. The local packaging logistics however was a problem. I know that mascaras and make up generally should not be stored in warm and hot weather but it seems that this product stayed in the sun for sometime… The Mascara is nice and smells like chocolate, not waterproof and come out easily - a pro for me - unlike other mascara brand where you have to lose your lashes to make sure it’s dissolved.