· Vet-recommended fiber powder: Our FIRM UP powdered pumpkin for dogs and cats is recommended by veterinarians for quickly and effectively supporting stool consistency and constipation by nourishing the gut flora; also great for assisting with diet changes· From the ground to our bag: This fiber supplement powder is made with only 2 simple ingredients – drum-dried pumpkin and apple pectin; our pumpkin powder for dogs and cats made with all-natural ingredients is perfect for sensitive and picky eaters· No compromise on quality: We specialize in cat and dog vitamins and supplements made with limited ingredients to promote pet health and longevity; ingredients sourced & produced in the US with no fillers, preservatives or confusing ingredients· Great taste makes for easy feeding: We make it simple to use what you need and reseal the pouch for next time; use our dog and cat supplements as cat or dog food toppers, mix with water for a canned pumpkin consistency, or you can even mix into treats· Passion over profit: With over 20 years in the pet industry, we’ve seen it all; that’s why we keep our old school, down to earth, grassroots company operated by a devoted team passionate about creating products that celebrate the human-animal bond