I am 50-something with good skin (thank you Mom) and few wrinkles. I rarely wear makeup, but when I do, I prefer powder or mineral makeups to creams or liquid foundation. I tried Laura Gehler last year and I like it. It seems to add warmth, even out my skin tone, and provides good, natural-looking coverage. Finding the correct shade is tricky. I purchased makeup that I can use when my face is tan, and then I purchased one shade lighter which works well at other times. I hadn't originally planned on using the makeup this way, but it works. I find I can use the lighter shade first, then use the darker shade to add warmth to my cheeks before using blush. It doesn't take a lot to get good coverage, and it lasts all day. If I slowly blend it into my skin, taking time to evaluate the coverage along the way, I get the best results. There's no scent to the powder, which is great! The matte finish looks natural and it works really well with skin primer too. Once you find the right color for your skin, you'll likely be happy using this product. I recommend it. UPDATE: I purchased a second one, in a lighter shade. I'm much happier with the lighter color and I use it as a base, then use the darker shade to add warmth to my cheeks and forehead, blending them together for excellent coverage. Again, finding the right shade is what makes the magic happen. Maybe go into a local store that has the brand to try before ordering on Amazon is the way to go?

Amazing foundation for women +40. Doesn’t settle in your fine lines, and has buildable coverage without looking cakey. The shades might be a tad darker than it shows in the ads, so you might want to go with a shade lighter than you would normally wear…. As I said, it’s easy to build up the coverage, so with more layers, it gets a little darker, which is why I would recommend going with a shade lighter than you would normally get. I’m a medium, and the medium gets too dark for me after two or three applications…. With a lighter tone, it’s easier to blend into a darker shade, if you need to. But if it’s too dark to begin with, it might be harder to tone it down…. Overall, I love this company. I’m not a heavy makeup user, and usually apply it once or twice a week , if I’m going out. So this is perfect for me, bc I prefer the natural look as opposed to the glamour makeup look that seems to be so popular now…. I don’t have the time or patience for contouring and highlighting, or baking and airbrushing… this stuff simply covers up redness and slight blemishes with one sweep of the brush, and gives a fuller coverage with each layer, without giving that cakey look that liquid foundations are so famous for. (And the reason I’m TERRIFIED of wearing makeup in general…. 😫Base lines😫) As I said, I only wear makeup 2-3 times a week, and I bought this compact 3 months ago. Regardless of how often you use it, I can guarantee it will still last longer than most powder foundations you’ve used in the past. And it feels lightweight and breathable…. Try it and you won’t be disappointed!!

At 51 years old, I have good skin overall but woth fine lines and some lighter blemishes. Only gave the baked foundation a 4 star because it only has light coverage, when I expected more moderate to full coverage. I have to say though that besides that, this foundation is the best I've tried for mature skin! All other foundations either cake on or are flaky and make my fine lines stand out more! I like it so much I'm going to try the double baked for more coverage! It's very natural. I recommend it!!

I'm almost 60/F, some wrinkles and a fair amount of discoloration, red spots, and sun damage, esp. on cheeks. This foundation (baked balance and brighten, color FAIR) is really easy to use. Feels like nothing, even when building. I used only basic, soft, fluffy brushes I had on hand; they worked well for light coverage, but I do think a denser brush option - like a retracting kabuki, as recommended - might work better for building. Very good coverage on bare skin (moisturizar only), pracrically perfect over an inexpensive primer. Almost all my flaws disappeared, even without concealer. Did not settle in wrinkles, either. I FEEL PRET-TY, OH-SO PRET-TY!...or, at least, "not bad for an old broad, not at all!". I do find that using primer is better over large pores and significant discoloration, such as have I. I used a budget brand with spf 30 and the foundation went on perfectly. It's FAST, too. The longest part if the process is waiting for the primer to dry, maybe 1-3 minutes. Found it difficult to shade match - but to be fair: When is it *not* difficult? Would be a very nice thing if Laura Geller Beauty offered an inexpensive "sampler" (say, $5.00 for just enough product for 1/2 face in two adjacent shades) to help in this process. I tried "PORCELAIN" first, but it was just a tad too light. The model wearing "FAIR" looks like an olive tone to me, whereas (I think?) I'm more peachy, like the "LIGHT" model - but I'm super pale...but ... but.. hem ..haw.. Seems really wasteful to open, use once and return a full product to try a color that isn't quite right, as I have. "Samplers" would really help reduce the volume of product returns, not to mention reduce waste and carbon footprints - just sayin'. Step up,😀Laura Geller. Make the planet as beautiful as you have me!

I'm 66 yrs old and usually use a liquid cover. I really like this product. I normally use a liquid. At first application wasn't sure if the cover was good. Eventually I noticed the difference and really like it.

My wife bought this and she loves it. she has fair skin and the color is perfect and covers what she wants covered. she says it can feel a bit dry when first applied but lasts all day without setteling in to fine lines

Exactly what i needed... light coverage but slightly buildable, feel nice on skin and not drying on my normal skin

Buena atención del vendedor Espero mi solución. Gracias

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