· High quality and SPF/UPF 50+ protection· COMFORTABLE: silky and smooth fabric that kids love· DURABLE: no cheap materials in here!· NO RASHES: made with the softest materials that won't irritate sensitive skins.· When your name has been associated with the kids of celebrities, the clothes are an easier sell. Add to the celebrity appeal the fact that the apparel is made in the U.S.A., and you’ve got a goldmine!