When I looked for a blender I looked for something that had a lot of power and this is the one I chose and it is perfect. It works so fast and is so easy to do I'm addicted to using it everyday. The smoothie quality is amazing. The item itself is very durable and well made and the design is perfect and fits under my counter for easy access. The noise is not as bad as expected for a blender so I highly recommend this one.

When my beloved Kitchenaid blender died after 23 years, I splurged a bit. Picked this one due to the glowing reviews. So far, it's done a great job on making fruit smoothies and pureeing onions into a smooth slurry. Last year, I bought an attachment for my stand mixer to shave ice. One of my fondest memories from traveling around southeast Asia were the shaved ice desserts, and I finally bought the attachment that lets me make my own versions. I was (very happily) shocked to see how well the Ninja 701 turns basi ice cubes into fluffy and soft snow. Don't need my special attachment any more!!! Only question will be how durable this item turns out to be. I can't imagine that it will also last a quarter-century. But then, I don't know if I myself will last a quarter-century, so I'm happy to enjoy this high-powered machine one day at a time. :-)

Love love it. Great quality strong and sleek design. Great power speed is on par just Great product. Not too heavy and not too big

Im not one to write many product reviews. I only write them if I hate a product or love it! This blender, I love! My last blender was a Vitamix, so believe me, I didn't expect much for a blender 1/3 of the price. Boy was I wrong. Vitamix could learn a thing or two from this one. First of all, it has strong suction feet so it doesn't travel. The blade, with its innovative design, lifts out for easy cleaning. The pitcher locks into place with a twist/turn action like a food processor. And the lid! Total lock down with a pour spout. It works so well. I haven't used all of its features yet, but I am completely impressed so far! Edited to add...I LOVE THIS BLENDER!

Amazing blender...I killed my old Oster blender trying to puree a meal due to cancer mouth sores, and it died. This new blender takes things to a whole new level, it has a smoothie setting that mixes your smoothie and stops when it senses the smoothie is fully blended. And it's powerful, it doesn't strain to blend anything.

Overall this is a good blender with a simple interface which I appreciate. It's easy to use, easy to clean, and works well.

First off, we purchased a different blender (Hamilton Beach) in May 2024, the type with the glass pitcher and the non-removable blades at the bottom. I was always nervous when cleaning this because of the blades, anyhow, 7 months later the entire bottom came apart on me. The only thing I ever use my blender for is frappe's and salsa, nothing else. So, my husband did some research and bought me this Ninja blender, I actually watched a YouTube video where a couple did a complete review on it and made several items, when it arrived a few hours later, I already knew how to use it, in fact, I do not think I even looked at the manual until just recently. I am in total LOVE with this thing!!! The fact that it has a row of 3 stacked blades and they are removable, the picture is sturdy plastic, not heavy glass!! I love the AI feature the best, you just hit the button and the blender makes the smoothie or ice cream for you!! I made my salsa for the first time last week, and WOW did it come out awesome!!! So now my sister decided she wanted one too, so we just ordered her one.

Doubt anything that's gotten this many reviews needs another, but why not. I purchased it for smoothies so that I could get more nutritional items into my body and I have, but some of this new source of nutrition seems more like desert sometimes. This thing makes great smoothies. I haven't tried it for anything else, though I am sure I will someday, but smoothies were my reason for the purchase. Another reviewer mentioned that this felt a bit cheap and I have to agree. Other than the blade & some screws, there isn't a thing about it that isn't plastic. I take care of things, so I suspect it will last a long time. I am happy with this purchase. It's pretty easy to clean, though the blade has to be handled carefully, something I am extremely cautious of as I am a klutz sometimes.

Ya tengo mas de un año de usarla y continua como nueva. recomendable 100%

Product is not suitable for Indian electric plug points Not informed and no communication I requested so many time no reply I am really upset I am disappointed Not a good product

Gran licuadora, excelente calidad en todos los componentes. Notese que solo se puede colocar el vaso con la mano derecha (no esta pensado para personas con mejor dominio de la mano izquierda)

If you live in UAE don’t buy it because the plug will not work.

So easy to operate and clean..does a great job and never jams up…well priced.