When I looked for a blender I looked for something that had a lot of power and this is the one I chose and it is perfect. It works so fast and is so easy to do I'm addicted to using it everyday. The smoothie quality is amazing. The item itself is very durable and well made and the design is perfect and fits under my counter for easy access. The noise is not as bad as expected for a blender so I highly recommend this one.

When my beloved Kitchenaid blender died after 23 years, I splurged a bit. Picked this one due to the glowing reviews. So far, it's done a great job on making fruit smoothies and pureeing onions into a smooth slurry. Last year, I bought an attachment for my stand mixer to shave ice. One of my fondest memories from traveling around southeast Asia were the shaved ice desserts, and I finally bought the attachment that lets me make my own versions. I was (very happily) shocked to see how well the Ninja 701 turns basi ice cubes into fluffy and soft snow. Don't need my special attachment any more!!! Only question will be how durable this item turns out to be. I can't imagine that it will also last a quarter-century. But then, I don't know if I myself will last a quarter-century, so I'm happy to enjoy this high-powered machine one day at a time. :-)

Love love it. Great quality strong and sleek design. Great power speed is on par just Great product. Not too heavy and not too big

Im not one to write many product reviews. I only write them if I hate a product or love it! This blender, I love! My last blender was a Vitamix, so believe me, I didn't expect much for a blender 1/3 of the price. Boy was I wrong. Vitamix could learn a thing or two from this one. First of all, it has strong suction feet so it doesn't travel. The blade, with its innovative design, lifts out for easy cleaning. The pitcher locks into place with a twist/turn action like a food processor. And the lid! Total lock down with a pour spout. It works so well. I haven't used all of its features yet, but I am completely impressed so far! Edited to add...I LOVE THIS BLENDER!

Amazing blender...I killed my old Oster blender trying to puree a meal due to cancer mouth sores, and it died. This new blender takes things to a whole new level, it has a smoothie setting that mixes your smoothie and stops when it senses the smoothie is fully blended. And it's powerful, it doesn't strain to blend anything.

I purchased this blender to replace a much older (and cheaper) Ninja blender I've had for what seems like a million years now. It still works, but it just never quite had the power needed to blend ice into a texture that wasn't gritty and crunchy. I'll be honest, purchasing this new Ninja blender was definitely an impulse buy. I was literally at home drinking a Starbucks Frappuccino when I said to myself, "I sure wish I could make these at home". Long story short, this blender DOES have the power to replicate your favorite frozen drinks in terms of texture. No grit. No sand. Just smooth ice. It's fantastic. I've used this blender to make smoothies, slushies, and frappes that always come out amazing. But here's the thing: I ended up returning it and getting a Vitamix instead. And there are a few reasons why: What really bothered me about this blender was the container design. Almost everything about it is frustrating. My old Ninja blender container, nearly 10 years old, had very similar issues because the fundamental design is nearly identical. The plastic pitcher has a long blade attachment that loosely fits inside and takes up an enormous amount of room. Getting everything you want blended in the container at once can be challenging if you are using big chunks of things like ice cubes or pineapple. Oftentimes I had to blend my ingredients in segments to make room for more. This type of blade design is also annoying if your ingredients end up compacted at the bottom. There's no ability to tamper. And if you pull the blade out when stuff is in there, it's not going back in until you've loosened up that area. To reduce the likelihood of getting ice or other ingredients compacted, it's necessary to ensure you have plenty of liquid in the container before blending and add frozen things (including ice) last. Chopping ice first and adding liquids after is a big no-no. Which brings me to another concern I had regarding the blade, and that is longterm durability. You see, there are typically two types of blades you can find in a blender: ones that chop/slice and ones that pulverize. These long blades are designed to slice through ingredients and over time, especially with hard ingredients like ice, the blades will start to dull. I have no doubt the machine itself will last a long time, but the blades will wear out quickly depending on how often you use it. If you only blend OCCASIONALLY then I think you'll be ok. But if you blend ice daily I think it's worth investing in a blender with a better blade design and better warranty (like Vitamix). Otherwise, you'll need to sharpen the Ninja blades yourself (or replace them) as they dull in order to ensure consistent performance. For comparison, Vitamix blades are dull by design; they sit at the bottom of the container and pulverize from below. It also allows you to fill the entire pitcher without this annoying obstacle in the way. Unlike the Ninja they cannot be removed, but Vitamix offers a 5, 7, or 10 year warranty depending on the model. It sounds dumb, but I compare these different designs to washing machines: the Ninja would be a top-load machine and the Vitamix would be front-load. The two drums are very different. In any case, I decided I did not want to deal with the Ninja blade long-term since I blend daily. The other thing that really bothered me was the handle design. It's just like my old Ninja. It has a black plastic cover that is screwed onto the clear handle. This creates a hollow, and NOT airtight space where water gets trapped when cleaning. Regardless of whether a blender is dishwasher safe or not, I only wash them by hand. So to constantly see a clean, dry pitcher that has water drops trapped in the handle bothers me to no end. Sure, you can unscrew the plastic cover to dry it out, but who wants to do that every time they wash it? Not me! At this price point, this is a solid blender and does a great job. But I only recommend it for casual use. Daily use I think will benefit greatly from a better quality blender that, while initially more expensive, will likely save money longterm since blades will last longer and pitchers won't get water trapped in them.

Doubt anything that's gotten this many reviews needs another, but why not. I purchased it for smoothies so that I could get more nutritional items into my body and I have, but some of this new source of nutrition seems more like desert sometimes. This thing makes great smoothies. I haven't tried it for anything else, though I am sure I will someday, but smoothies were my reason for the purchase. Another reviewer mentioned that this felt a bit cheap and I have to agree. Other than the blade & some screws, there isn't a thing about it that isn't plastic. I take care of things, so I suspect it will last a long time. I am happy with this purchase. It's pretty easy to clean, though the blade has to be handled carefully, something I am extremely cautious of as I am a klutz sometimes.

Powerful and easy to clean, exceptional value. I make a protein powder and frozen fruit shake daily. This replaces a similar model that I used for over 10 years.

Excelente compra, mejor de lo que esperaba, excelente calidad !!

Ya tengo mas de un año de usarla y continua como nueva. recomendable 100%

Product is not suitable for Indian electric plug points Not informed and no communication I requested so many time no reply I am really upset I am disappointed Not a good product

If you live in UAE don’t buy it because the plug will not work.

So easy to operate and clean..does a great job and never jams up…well priced.